Fighting disinformation with viral marketing

HCS viral marketing
Industry
Global health
Location
Global
Date
Ongoing
Words Matter 2025 Logo

As part of our efforts to counter disinformation about public health, HCS produces and distributes short-form viral video content for social media, highlighting factual, science-based facts. These videos have been hugely successful, generating millions of views, tens-of-thousands of engagements, and appearing on the front page of Reddit.

As seen on Instagram:

As seen on Frontpage Reddit:

DOGE killing Americans ‐ in progress
by incybersucks

Examples of our viral marketing videos

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